Strong strategic thinking abilities, excellent stakeholder management and communications skills and a brilliant marketer. Jane Ross is an outstanding professional demonstrates high levels of professionalism and ethics. Her knowledge, expertise and experience in the creative industries sector in both the private and public sector is unrivalled.

Chris White
Head of Regional Events
Visit Victoria

I have engaged Jane to Head up the Marketing and Tourism for the majority of the musicals I have staged in Australia and Asia over the last decade. Jane is always the first person I contact – she has the ability to work across advertising, ticketing and publicity teams to deliver seamless campaigns and she has a great ability secure funding and deliver on Major Events KPIs.

John Frost AM
Managing Director
Crossroads Live Australia

In a very short timeframe, Jane has worked hard to bring together the Cultural Attractions of Australia collective and demonstrate their unique offerings to the world. She listens to and acts on advice, learns quickly and resolutely seeks out opportunities. Jane has made a real difference to our international tourism product offering.

Denis Pierce
Chairman
Australian Tourism Export Council

The Culture Farm is a creative and detail focused organisation lead by the hugely talented and insightful, Jane Ross. They are always outcome focused and have a fantastic approach to ‘problems’….really they don’t see them like that they see them as opportunities to do things differently. I personally love working with Jane and if I had my druthers I wouldn’t ever do a show without her.

Suzanne Jones
Chief Executive Officer
Jones Theatrical Group

Jane is an extraordinarily creative person who has a broad understanding and knowledge of the marketing and tourism industries. Drawing from her experience she is quick to identify what is required and deliver over and above the brief.

Carol Henry
Chief Executive
Art Exhibitions Australia

Jane has nurtured a very diverse group of stakeholders across the nation to collaborate their marketing efforts, for the benefit of the greater good… She has achieved this through intimate understanding of the cultural sector; her open and timely communication and her ongoing consultative approach. A results-driven and strategic thinker, Jane is a valuable brand champion for Cultural Attractions of Australia.

Karen Fitzgerald
Global Manager, Experiences
Tourism Australia

Jane brings to the table an invaluable balance of strategic thinking and creativity underpinned by sound business acumen and ethics. Her knowledge of the industry, marketing and enthusiasm for the Australian War Memorial helped shape our product offerings and product development approaches. Jane is responsive and talented – I have found her a delight to work with.

Sarah Hitchcock PSM
Head | Commemoration and Visitor Engagement
Australian War Memorial

It was a joy working with Jane and the team at the Culture Farm on our promotion of the 2021 Archibald Prize regional tour. Jane brought a wealth of ideas and experience to the project that helped make it a huge success for all of Gippsland, and we would definitely work with her again.

Simon Gregg
Director
Gippsland Art Gallery, Sale

I had the good fortune to work with Jane as she helped us launch the pre-eminent cultural collective, the Cultural Attractions of Australia (CAOA). We needed someone with an intimidating cultural pedigree but also modern commercial acumen and start-up energy. Jane was that person. A delight to work with, and as strategic as she is creative. I personally stole a bunch of her ideas and processes for Mona. Would love to steal from her again.

Robbie Brammall
Director of Marketing and Communications
MONA