WICKED
Australian Tour - Sydney, Melbourne, Brisbane and Perth
Campaign period: October 2022-February 2025
Singapore season: March-April 2025
The Broadway sensation WICKED looks at what happened in the Land of Oz… but from a different angle. Long before Dorothy arrives, there is another young woman, born with emerald-green skin, who is smart, fiery, misunderstood and possessing an extraordinary talent. When she meets a bubbly blonde who is exceptionally popular, their initial rivalry turns into the unlikeliest of friendships… until the world decides to call one “good,” and the other one “wicked.”
Winner of over 100 major awards including the Grammy Award and three Tony Awards, WICKED is “A COMPLETE TRIUMPH! An original musical that will make you laugh, cry and think.” USA Today.
The Culture Farm delivered full Marketing and Tourism Consultancy services for the Australian tour:
Overseeing the Marketing Strategy development
Brand management working in conjunction with 321 Theatrical Management
Marketing campaign management
Publicist engagement and liaison
Acquisition of major government funding, tourism strategy and contract management
Partnerships acquisition
Charity partnership management
Overseeing the Education Program
The Culture Farm is managing the brand for the 2025 Asian tour.