CATS
Australian Tour - Sydney, Adelaide, Melbourne
Campaign period: October 2024 onwards
Experience the 40th Australian Anniversary of Andrew Lloyd Webber’s record-breaking musical CATS. On just one special night of the year, all Jellicle cats meet at the Jellicle Ball where Old Deuteronomy, their wise and benevolent leader, makes the Jellicle choice and announces which of them will go up to The Heaviside Layer and be reborn into a whole new Jellicle life. With “timeless music, spectacular sets and a superb cast” (Daily Mirror), breathtaking choreography and of course the unforgettable ‘Memory’, CATS is a magical musical like no other.
The Culture Farm is delivering Marketing and Tourism Consultancy services:
Overseeing the Marketing Strategy development
Brand guidance including a rebrand for the new production
Marketing campaign input to optimise sales