Who’s who
Cultural experiences become truly transformative when there’s a buzz.
We exist to create that buzz.
Jane Ross
Director
I love taking a well-polished concept and making it the talk of town. I do this to encourage others to experience the transformative power of arts and culture. It’s been my life for the last 20 years.
I wrote and oversaw the implementation of the Victorian Government’s first Arts, Theatre and Cultural Tourism Strategy; I have delivered tourism campaigns and overarching marketing campaigns for some of Australia’s most loved and highly attended visual arts exhibitions such as the Archibald Prize; I’ve been Head of Marketing and Tourism for some of the world’s most successful theatre productions, including WICKED, and was responsible for the launch and management of a Cultural Attractions of Australia collective of some of Australia’s most influential cultural attractions focussed on presenting Australia’s best cultural tourism offerings to the world. These campaigns have broken attendance records and sowed the seed for many to be drawn back to cultural experiences time and time again.
When I am not working on growing audiences, I am a cultural industry mentor for the University of Melbourne ASK Alumni program, where I lead others to follow their own cultural dreams.
Jane’s LinkedIn
Zara Denham
Marketing Executive
With experience in events and publications, my love for culture and the creative world has followed me across the globe; I have worked internationally, across the UK, Australia and Hong Kong.
I have held a number of different positions at web magazines and online blogs, including being the head editor of the fashion and culture blog and zine at FUZE UK, the editor of the film section of Inter:Mission, and a regular contributor to Bloom Magazine; I’ve been an event manager for sold-out social events such as beer garden events, performing arts, fashion shows and webinars; and as part of these endeavours I’ve worked with major businesses and national charities, managing relationships and communications with external stakeholders across long periods of time.
At The Culture Farm, I fulfil my passion of working on brilliant cultural concepts. I’m here to tie up loose ends, keep an eye on the details, and smooth out the bumps along the way.
Zara’s LinkedIn