Regional Arts Australia
Cultural Tourism Mentoring for arts organisations in Tasmania & Victoria, identified by Regional Arts Australia as part of the Cultural Tourism Generator Program and funded as part of the Cultural Tourism Accelerator Program
Time period: July 2022 – May 2023
The Cultural Tourism Accelerator Program was a $5 million targeted program announced by the Australian Government as part of a Regional Arts Tourism package, to enable arts organisations to promote and develop cultural events for tourists across regional Australia.
The Cultural Tourism Accelerator Program aims were to:
Support place-based programs to increase visitation
Build consumer confidence and activate engagement
Drive engagement across communities and between regions
Support sector-led responses
The Culture Farm worked with six organisations to:
Identify potential Cultural Tourism markets and products
Co-design a project and project plan for approval by RAA
Ongoing support is being provided during the delivery and evaluation of the project. Blogs relating to cultural tourism were also developed for Regional Arts Australia during the project.